Senior product designer · Amsterdam

Product design for AI agent & human users.

10+ years shipping at Booking.com, Flutterwave & more. Now building AI-native retail that's legible to agents. End-to-end product, agentic SEO and conversion.

See the case studies Request CV

Case studies

The stories behind the outcomes

01 — Mokumfiets

13agent endpoints
+2,682%first-time visitors, May–Jun 2026

Agentic SEO & llms.txt

An e-bike network rebuilt with a machine-first surface next to the human one, so assistants can read it and act on it.

02 — Booking.com

71%best-flow conversion
-25%passport-step drop-off

Online Check-in

Turning the worst part of arrival into something guests finish before they land.

03 — Flutterwave

20xsignup conversion lift
-40%time to first payment setup

Rave 2.0

Redesigning the payments product that became Flutterwave.

Other work

What I'm looking for

Product design, design systems, AI-native product.

Role: Senior / lead product design, design systems, AI product
Based: Amsterdam, Netherlands. Available in the EU and remote.
Availability: Open to conversations now

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